Commissioned by creative agency, Mother New York, Simplus was asked to design and aid in the fabrication of a three dimensional version of the logo for Husky Tools. Once developed, the 3D logo was fabricated into a hood ornament for Husky’s campaign which was part of a truck that went on tour across the US to educate associates and put Husky tools in the hands of real-world professionals who used, abused, and loved the tools. The process included 3D modeling, rendering, creating prototypes, and 3D printing the final husky that later went on to be cast in metal and mounted on to the truck.

2015 - New York, NY
Client: Mother NY / Husky Tools / Home Depot
Images: © Mother NY / Simplus Design